All companies need to adapt the “new rules” of marketing. Rather than pushing messages out to your customers, engaging with your customers on an entirely different level. Which means talking directly to your customers through Facebook, Yelp, Twitter, Instagram, Bing, Google Plus and other social platforms. It means giving your customers the tools to interact with your products or services however they choose. It means more conversation, more education, and less one-way communication and less sitting behind your desk waiting to take an order.